Adidas kicks off a campaign to promote the new ClimaCool Seduction running shoe with a 60-second TV ad entitled "Everybody Runs." The advert debuted on YouTube featuring football superstar David Beckham and other Adidas icons including pop star Katy Perry and FIFA World Player of the Year Lionel Messi -- running to the remixed beat of Perry's latest hit single, "Part of Me." While Katy was in sunny California for her part of the TV advert, David Beckham was seen running alongside London's River Thames for his slot. This is Katy and Becks' second advert together. The “Teenage Dream” hitmaker previously shot an advert for Adidas alongside the Los Angeles Galaxy midfielder last year. Their second one was filmed in January this year, two weeks after Katy split from husband Russell Brand and just after she dyed her hair blue.
David Beckham is dressed in a blue Adidas hooded jacket and black shorts.
The Los Angeles Galaxy midfielder is steamy as always as he runs along the River Thames in London in his own pair of the stylish new sneakers.
David Beckham poses in front of Big Ben for new Adidas ClimaCool Seduction ad. This new Adidas commercial is part of the brand's campaign as they gear up for this summer's London 2012 Olympic Games.
Katy Perry serves as the exclusive female star in the brand's new Clima Cool campaign
The singer dons a vibrant purple jacket and shorts. And, of course, she wears the new Adidas ClimaCool kicks.
Katy Perry looks sporty and pretty hot as she goes for a jog with her gal pals and bumps into her fashion designer pal Jeremy Scott, who just happens to be riding past on a bicycle. Jeremy Scott is the designer of Adidas’ brand new running shoe and he has a longstanding collaboration with the Three Stripes.
The all new ClimaCool Seduction are in the market now. They are available in 10 different colorways. The $100 Seduction will be sold online and at teen-friendly mall retailers Foot Locker, Champs and Finish Line.
New Adidas running footwear