One Direction team up with Olivann Beauty to release their new perfume in 2013

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British boy band One Direction recently teamed up with Olivann Beauty to release their new perfume in autumn of 2013. The heartthrobs of the group signed a licensing deal with the fragrance company to launch their first scent in a collection of One Direction fragrances, following in the footsteps of fellow pop sensation Justin Bieber. "BIG NEWS! A 1D fragrance is on the way!" the boys posted on their official Twitter page. "We've been discussing it for ages & can't wait to hear what fans think!" The perfume of One Direction is aimed solely at the female demographic. Its name will be will be released early next year. With the new scent, One Direction will join celebs with signature scents like Lady Gaga, Taylor Swift, Britney Spears, Jennifer Lopez and fellow X Factor success Cher Lloyd.

One Direction 2013

One Direction, who pick up their award for Ultimate Men Of The Year at the Cosmo Ultimate Women Awards, take over the December 2012 cover of British Cosmopolitan.

One Direction December 2012

One Direction heartthrobs Zayn Malik, Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson grace the cover of the September 2012 issue of the Japanese Magazine INROCK.

One Direction 2012

The boys look delighted as they attend a special event in New York City to promote Hasbro's latest One Direction dolls on November 26, 2012.

One Direction dolls

The new One Direction figures from Hasbro are different from the One Direction dolls that went on sale in Europe in 2011. The 12-inch plastic dolls, which are on sale now priced $19.99, are among the hottest-selling toys of the holiday season in 2012.

One Direction Live While We're Young

The latest dolls of the “Live While We're Young” band are singing dolls that are dressed in the same outfits that they sport on the band's first U.S. TV performance, with Louis Tomlinson wearing his trademark stripy t-shirts, while Harry Styles is seen in a blue check shirt and chinos.

See more:

» One Direction announce upcoming 3D concert movie on NBC's Today Show in NYC

» Teen Vogue December 2012: One Direction front and center on the covers of the girls’ fashion magazine

» Lady Gaga launches her new perfume Fame wearing long black dress and gold nails (Pictures)

» Justin Bieber November 2012: Singer unveils new owl tattoo and 'Girlfriend' perfume advert

Britney Spears’ new perfume Fantasy Twist combines her two best-selling scents

» Robert Pattinson to become new face of Dior Men's Fragrance in $12 million deal

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Taylor Meyer has 332 articles online and 9 fans

I am a fashion fan. In my free time, I am fond of shopping. My goal is to provide up-to-date fashion news and articles on new perfumes.

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One Direction team up with Olivann Beauty to release their new perfume in 2013

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This article was published on 2012/12/03
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