Following footsteps of Megan Fox, Cristiano Ronaldo and the Beckhams, the Barbadian babe Rihanna becomes the latest face of Emporio Armani Underwear as well as Armani Jean. The signer did a pretty good job when posing for Emporio Armani lingerie ad campaign in New York City. The Armani ads are to focus on physical fitness and Rihanna’s ads for the fashion house’s jeans and lingerie lines are smoking hot. Fans totally expect less from Esquire’s Sexiest Woman Alive.
Recently, a newly released behind-the-scenes clip shows some black-and-white footages of Rihanna’s video shot on location in New York City by Steven Klein and Johan Renck. The video images Rihanna in delicate underwear joking with her crew, looking stunningly coquettish in a blonde bob hairdo and working with the photographer. In the original clip, Rihanna showed plenty of skin and embarked on a costume change.

The never-before seen behind the scenes shot show Rihanna on the set of the shoot for the Armani Fall/ Winter 2011 lingerie campaign in New York City. The ads for the fashion house’s jeans and lingerie lines are notable as it shows off a totally new look of the “We Found Love” signer

The 23-year-old singer rocks the white blonde pixie cut with heavy, piecey bangs in this footage. She said about the new look, “We did a whole transformation so now I’m a blonde and not a red head anymore… and I like it”

The singer who was spotted with a bold new blonde crop hairstyle is seen listening to the staffs while they give her direction on the show

Rihanna wears the leather jacket and jeans while paying close attention to the director on set

At one point the signer is surrounded by no less than four people who pay attention to the very small and last details of the singer to make sure her magic and fabulous look in front of the camera.

The Barbadian beauty looks playful with a naughty grin on her face

The bright blonde poses provocatively in a shiny motor for a photo-shoot. Her tanned skin looks incredible in the black and white photos of the campaign
Behind the Scenes with Rihanna Armani Shoot
Related links:
Sexy Rihanna Covers Vogue UK’s November 2011 Issue (Photos)
Rihanna 2011: Singer Looks Hot in Armani Behind-the-Scenes Shoot